Murrow Marketing Blog
Watch the rest of the videos at: http://www.murrow-blog.com
Produced as an extension of the successful Living the Murrow Legacy videos shot in 2006, this project was designed to promote the Edward R. Murrow School of Communication as a world-class institution to learn the craft of communication. This series of videos was thus produced under the theme of With a Degree from the Murrow School you can go Anywhere! Over the course of 10 days Kate Yeager (’07 Broadcast News) and I traveled to Seattle and then to Los Angeles to interview a number of Murrow alumni working in media. We spoke with them about their WSU experiences, career path, and advice for future students / industry professionals. For this project I acted a the Director and PR Coordinator, including all camera work, lighting, editing and technical coordination.
Live Blog
In addition to the final videos being prepared for the Murrow website and future promotional videos, we maintained a “live-blog” chronicling the road trip, interviews, and adventures along the way. This website (http://www.murrow-blog.com) was very successful with over 5,000 page hits and over 2,000 views of the videos over the 30 day promotional period. Based on the WordPress blogging platform I was able to customize this site under the WSU Identity and provide archives, commenting tools and embedded videos. Additionally we published a video podcast of our trip which is available on the iTunes Music Store as well as several other podcast directories.
Press Releases / News Articles
I was able to coordinate several news articles and press releases promoting the trip. Several of the stories and news releases are linked below:
President Rawlins Tribute
This video was prepared for Washington State University President V. Lane Rawlins retirement party, sponsored by the WSU Foundation. After his seven years of groundbreaking service, the foundation wanted to honor him and in particular one of the programs where he made such a difference… The Cougar Marching Band. During his tenure, President Rawlins helped the band more than double in size and become one most successful programs in the northwest. The video was played in connection with several live elements including the official marching band announcer reading along and several band members playing the cougar fight song. In addition to the retirement party, President Rawlins and several top donors, fundraiser, and staff were presented with a keepsake version of the video with custom case, labels, and menus. Working with the foundation and staff from the communications department, I completed all technical aspects of this project, including, shooting the interviews, editing the video, preparing the DVD menus, and designing all packaging.
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- DVD Case: Front
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- DVD Case: Rear
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- DVD Menu
WSU Student Testimonials
This series of recruitment videos was designed act as an initial contact to high achieving prospective students who might not be considering WSU a one of their college options. These targeted videos were e-mailed to approximately 150,000 high school students based on their field of interest. Working with WSU’s Office of Marketing Communications I taped each of the interviews, edited them down to about one minute each, and provided support as they were encoded in Flash Video.
- Chris Bates - Biochemistry
- Debbie Matthews - Civil Engineering
- John Leraas - Physics
- Kalie Dove-Maguire - Genetics
- Margaret Russo - Public Relations
- Monique Dugaw - Broadcast News
- Wyatt O’Day - Architecture
KLEWtv New Directions
This report and accompanying presentation was prepared for Glenn Johnson’s Broadcast Management class in the Fall of 2006. After extensive research and interviews with KLEW’s General Manager and staff, our group settled on several “New Directions” for the station to move in. These suggestions ranged from launching a new digital channel, to increasing the amount of content produced for the web, as well as a new promotional and sales campaign. For this project I was responsible for the programming department as well as a significant contribution to the general ideas and strategic direction.
- Download complete pdf
- Printed Report
- Presentation (PDF or Keynote File)
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- Document Cover
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- Table of Contents
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- Programming Section
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- Cover Slide
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- Compass Strategy
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- Demographics
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- The Outdoor Channel
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- Length of Tune
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- KLEW Presentation - Sample Ad
Mock Professional Site (EdgeWave Compliance)
For the final project of the semester I was able to work with several other students to create a website for the fictional company EdgeWave Complaince. This company was origionally created for an English 402 group project exploring technical writing in the context of an ethics training program.
- Mock Professional Site
Hypertext Multimedia Argument (Why Mac?)
For the second Hypertext Multimedia Argument I attempted to prove that the Mac computer is the perfect system for every college student. By exploring several design, software and other relavant features, I was able to demonstrate the superiority of the Mac platform.
Visual Argumentation Assignment
The Visual Argumentation Assignment was a fun project to complete. By integrating my passion for video, with an interesting conceptual art project, I was able to explore how new multimedia technologies can make a visual argument more persuasive.
Launch VAA
Apotrope Brand Holy Water
Everything we buy is packaged. This packaging is not created by accident, but is the result of market research and social trends. This is of course not true across the board. As you look around you’ll notice there is a hierarchy to packaging, from the plain black & white with basic font of generic products to the bright colors and spectacular presentation of children’s toys. The different approaches to package design set standards that we can reflect upon while creating our own imagery. - Joe Stengel (DTC 332 Prof)
For this project I created: Apotrope Brand Holy Water from the original packaging of an Arrowhead bottle of water. This included modification of the logo, as well as all text and design elements.
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- Product Label
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- Product on Shelf (Pullman Safeway)
Murrow Alumni Interviews
Watch the rest of the videos below…
This series of interviews was conducted under the theme of “Living the Murrow Legacy” and involved talking with a number of WSU alumni who are now working in the media (TV, Radio, Newspaper, Internet, Public Relations, etc). For this project, I designed the flash based web player which displays the videos as well as shot and edited many of the actual interviews.
Cable 8 General Meeting Flyer
This flyer set was created for the Fall 2006 Cable 8 Productions General Meeting. It utilized standardized brand photos to emphasize the tagline “Don’t Just Watch TV, Make it!” This campaign helped lead to the largest new student turnout in recent years.
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- Flyer 1
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- Flyer 2
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- Flyer 3
SCS Alive! Lab Signs
This set of signs, posters, and desktop backgrounds was designed for the Student Computing Services labs during the Alive! 2006 & 2007 summer orientation program. These signs conform to the WSU Graphic Identity Program requiring certain fonts, colors, layout and imagery.
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- Lab Hours
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- Now Open
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- Gaming Flyer
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- Hiring Poster
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- Price List
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- Desktop Background
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- Recycle
Murrow Studio A Redesign
During the 2005-2006 academic year I lead pre-design work for a renovation of Cable 8 Productions Studio A at Washington State University. Working with a industry leading system integrator (Diversified Systems) and WSU Facilities Operations we developed a plan to transform our student production studio from out-of-date analog systems to state-of-the-art HD cameras, graphics and productions equipment. Additionally the renovation addressed numerous safety and ADA issues.
With an estimated project cost of $2.4 million dollars the studio is currently waiting on budgetary approval from the WSU Student Government.
- Studio A: Technical Program Discussion
- Studio A: Conceptual Design Plans
- Studio A: Console Elevation
- Studio A: Conceptual Block Diagram
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- 3-D Rendering
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- Floor Plan
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- Acoustical Plan
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- Equipment Plan
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- Elevation
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- Console Elevation
Prepared Spaces - The Secret Garden
For this project I collaborated with Sculpture student Katie Hagara to design a prepared space which explored the concept of a secret. We decided to develop a “secret garden” through the use of my nature recordings and her centerpiece wind chime.
This project consisted of both my field recordings and appropriated sounds from The Free Sound Project.
Auditory Landscape - Paradise Creek
This project was constructed as an abstract sound piece which is representational of Paradise Creek in Pullman, WA. It was designed to bring attention to those things which can be overlooked and through the use of isolation, magnification, and exaggeration, alter the listeners experience of it.
This piece was constructed entirely of field recording gathered during the last week of February 2006 and was created for FA 434 - Sound Design.
Appropriated Sound - The Purpose of a Party
This first project of the semester was designed to explore the use of repetition through the patterns and textures of sound. In line with Steve Reich’s It Gonna Rain I choose an interesting piece of audio and attempted to loop it in a compelling and interesting way.
The original sound file was a 1950’s educational film chosen from the Prelinger Archives. This film was designed to teach teenagers how to plan and attend a party, including fun games to play and songs to sing.
Edward R. Murrow - A Student’s Perspective
This short video was prepared for the Northwest premiere of Good Night and Good Luck in the Fall of 2005. The tribute was designed to connect the subject of movie with the Murrow School at Washington State University and its students.
Video Underground 2907
This episode of Video Underground was the final show of the 29th season. It featured a performance by the band Apitomee as well as a updated graphics package. For this episode I edited the final show (including cutting together multiple takes of the live performance), designed and implemented the new graphics package and assisted with lighting and setup activities.
Cable 8 Tri-Fold Display & Recruitment Flyer
This tri fold display was designed for Cable 8 Productions. It is made of three 2×4 foot panels and a topper. It was originally produced in preparation for the WSU Seattle Week recruitment event and has been used at numerous other events over the past few years.
Also, attached is a recruitment flyer announcing the availability of applications for the Cable 8 Board of Directors.
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- Tri-Fold Display
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- Board of Directors Flyer
Voices: Tape Open
This video and accompanying graphics package was designed for the Fall 2004 season of Voices, a musical and cultural diversity show on Cable 8. It incorporated various green screen video shots, photoshop graphics and motion elements to create a 25 second open which expressed the vision of the show.