Connected Magazine
This 24 page magazine was designed for the Washington State University “Back to School” rush. Over 7,000 copies were distributed to incoming students to help with the process of getting their computers connected to the WSU network and well as provide information about the various products and services offered by Student Computing Services. For this project I acted as Editor and Lead Designer, as well as wrote all of the setup instructions and internal advertisements.
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- Cover: 2007 & 2008
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- Table of Contents
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- Dell Ad
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- Wireless Info
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- Tech Article
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- About SCS
Murrow Marketing Blog
Watch the rest of the videos at: http://www.murrow-blog.com
Produced as an extension of the successful Living the Murrow Legacy videos shot in 2006, this project was designed to promote the Edward R. Murrow School of Communication as a world-class institution to learn the craft of communication. This series of videos was thus produced under the theme of With a Degree from the Murrow School you can go Anywhere! Over the course of 10 days Kate Yeager (’07 Broadcast News) and I traveled to Seattle and then to Los Angeles to interview a number of Murrow alumni working in media. We spoke with them about their WSU experiences, career path, and advice for future students / industry professionals. For this project I acted a the Director and PR Coordinator, including all camera work, lighting, editing and technical coordination.
Live Blog
In addition to the final videos being prepared for the Murrow website and future promotional videos, we maintained a “live-blog” chronicling the road trip, interviews, and adventures along the way. This website (http://www.murrow-blog.com) was very successful with over 5,000 page hits and over 2,000 views of the videos over the 30 day promotional period. Based on the WordPress blogging platform I was able to customize this site under the WSU Identity and provide archives, commenting tools and embedded videos. Additionally we published a video podcast of our trip which is available on the iTunes Music Store as well as several other podcast directories.
Press Releases / News Articles
I was able to coordinate several news articles and press releases promoting the trip. Several of the stories and news releases are linked below:
President Rawlins Tribute
This video was prepared for Washington State University President V. Lane Rawlins retirement party, sponsored by the WSU Foundation. After his seven years of groundbreaking service, the foundation wanted to honor him and in particular one of the programs where he made such a difference… The Cougar Marching Band. During his tenure, President Rawlins helped the band more than double in size and become one most successful programs in the northwest. The video was played in connection with several live elements including the official marching band announcer reading along and several band members playing the cougar fight song. In addition to the retirement party, President Rawlins and several top donors, fundraiser, and staff were presented with a keepsake version of the video with custom case, labels, and menus. Working with the foundation and staff from the communications department, I completed all technical aspects of this project, including, shooting the interviews, editing the video, preparing the DVD menus, and designing all packaging.
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- DVD Case: Front
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- DVD Case: Rear
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- DVD Menu
KLEWtv New Directions
This report and accompanying presentation was prepared for Glenn Johnson’s Broadcast Management class in the Fall of 2006. After extensive research and interviews with KLEW’s General Manager and staff, our group settled on several “New Directions” for the station to move in. These suggestions ranged from launching a new digital channel, to increasing the amount of content produced for the web, as well as a new promotional and sales campaign. For this project I was responsible for the programming department as well as a significant contribution to the general ideas and strategic direction.
- Download complete pdf
- Printed Report
- Presentation (PDF or Keynote File)
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- Document Cover
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- Table of Contents
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- Programming Section
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- Cover Slide
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- Compass Strategy
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- Demographics
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- The Outdoor Channel
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- Length of Tune
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- KLEW Presentation - Sample Ad
MacLife - InDesign Assignment
For this English 300 assignment, I created a cover and article design for a fictional magazine “MacLife”. These two pages utilized many functions of the application, including, gradients, vector art, high resolution photography, advanced text control and more.
- Download PDF versions
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- Cover
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- Article
Hypertext Multimedia Argument (Why Mac?)
For the second Hypertext Multimedia Argument I attempted to prove that the Mac computer is the perfect system for every college student. By exploring several design, software and other relavant features, I was able to demonstrate the superiority of the Mac platform.
Visual Argumentation Assignment
The Visual Argumentation Assignment was a fun project to complete. By integrating my passion for video, with an interesting conceptual art project, I was able to explore how new multimedia technologies can make a visual argument more persuasive.
Launch VAA
Apotrope Brand Holy Water
Everything we buy is packaged. This packaging is not created by accident, but is the result of market research and social trends. This is of course not true across the board. As you look around you’ll notice there is a hierarchy to packaging, from the plain black & white with basic font of generic products to the bright colors and spectacular presentation of children’s toys. The different approaches to package design set standards that we can reflect upon while creating our own imagery. - Joe Stengel (DTC 332 Prof)
For this project I created: Apotrope Brand Holy Water from the original packaging of an Arrowhead bottle of water. This included modification of the logo, as well as all text and design elements.
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- Product Label
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- Product on Shelf (Pullman Safeway)
Murrow Alumni Interviews
Watch the rest of the videos below…
This series of interviews was conducted under the theme of “Living the Murrow Legacy” and involved talking with a number of WSU alumni who are now working in the media (TV, Radio, Newspaper, Internet, Public Relations, etc). For this project, I designed the flash based web player which displays the videos as well as shot and edited many of the actual interviews.
Cable 8 General Meeting Flyer
This flyer set was created for the Fall 2006 Cable 8 Productions General Meeting. It utilized standardized brand photos to emphasize the tagline “Don’t Just Watch TV, Make it!” This campaign helped lead to the largest new student turnout in recent years.
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- Flyer 1
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- Flyer 2
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- Flyer 3
SCS Alive! Lab Signs
This set of signs, posters, and desktop backgrounds was designed for the Student Computing Services labs during the Alive! 2006 & 2007 summer orientation program. These signs conform to the WSU Graphic Identity Program requiring certain fonts, colors, layout and imagery.
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- Lab Hours
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- Now Open
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- Gaming Flyer
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- Hiring Poster
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- Price List
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- Desktop Background
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- Recycle
Cable 8 Tri-Fold Display & Recruitment Flyer
This tri fold display was designed for Cable 8 Productions. It is made of three 2×4 foot panels and a topper. It was originally produced in preparation for the WSU Seattle Week recruitment event and has been used at numerous other events over the past few years.
Also, attached is a recruitment flyer announcing the availability of applications for the Cable 8 Board of Directors.
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- Tri-Fold Display
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- Board of Directors Flyer
Voices: Tape Open
This video and accompanying graphics package was designed for the Fall 2004 season of Voices, a musical and cultural diversity show on Cable 8. It incorporated various green screen video shots, photoshop graphics and motion elements to create a 25 second open which expressed the vision of the show.