Superbowl XLIII
Watch ALL the commercials online at NBC.com/super-bowl
For Superbowl XLIII, NBC.com supported the biggest broadcast in television history (151.6 milltion total viewers) with a micosite covering the flavor-of-the-event including the parties, celebrity interviews and of course the commercials!
Throughout the weeks leading up to the event and on gameday, I took the operational lead for ALL of the over 130 video clips posted to the site - including almost 70 on game day alone. This involved setting up initial asset delivery workflows, collecting and entering metadata, deploying assets in real-time on gameday and managing the presentation and organization of the content.
Additionally I coordinated the video component of our “Jumbo-Tron” experience, designed to share exclusive video clips (featuring NBC talent) shown in-stadium during the actual game.
Checkout sample videos after the jump or visit NBC.com for the complete library:
Connected Magazine
This 24 page magazine was designed for the Washington State University “Back to School” rush. Over 7,000 copies were distributed to incoming students to help with the process of getting their computers connected to the WSU network and well as provide information about the various products and services offered by Student Computing Services. For this project I acted as Editor and Lead Designer, as well as wrote all of the setup instructions and internal advertisements.
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- Cover: 2007 & 2008
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- Table of Contents
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- Dell Ad
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- Wireless Info
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- Tech Article
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- About SCS
Murrow Marketing Blog
Watch the rest of the videos at: http://www.murrow-blog.com
Produced as an extension of the successful Living the Murrow Legacy videos shot in 2006, this project was designed to promote the Edward R. Murrow School of Communication as a world-class institution to learn the craft of communication. This series of videos was thus produced under the theme of With a Degree from the Murrow School you can go Anywhere! Over the course of 10 days Kate Yeager (’07 Broadcast News) and I traveled to Seattle and then to Los Angeles to interview a number of Murrow alumni working in media. We spoke with them about their WSU experiences, career path, and advice for future students / industry professionals. For this project I acted a the Director and PR Coordinator, including all camera work, lighting, editing and technical coordination.
Live Blog
In addition to the final videos being prepared for the Murrow website and future promotional videos, we maintained a “live-blog” chronicling the road trip, interviews, and adventures along the way. This website (http://www.murrow-blog.com) was very successful with over 5,000 page hits and over 2,000 views of the videos over the 30 day promotional period. Based on the WordPress blogging platform I was able to customize this site under the WSU Identity and provide archives, commenting tools and embedded videos. Additionally we published a video podcast of our trip which is available on the iTunes Music Store as well as several other podcast directories.
Press Releases / News Articles
I was able to coordinate several news articles and press releases promoting the trip. Several of the stories and news releases are linked below:
WSU Student Testimonials
This series of recruitment videos was designed act as an initial contact to high achieving prospective students who might not be considering WSU a one of their college options. These targeted videos were e-mailed to approximately 150,000 high school students based on their field of interest. Working with WSU’s Office of Marketing Communications I taped each of the interviews, edited them down to about one minute each, and provided support as they were encoded in Flash Video.
- Chris Bates - Biochemistry
- Debbie Matthews - Civil Engineering
- John Leraas - Physics
- Kalie Dove-Maguire - Genetics
- Margaret Russo - Public Relations
- Monique Dugaw - Broadcast News
- Wyatt O’Day - Architecture
Mock Professional Site (EdgeWave Compliance)
For the final project of the semester I was able to work with several other students to create a website for the fictional company EdgeWave Complaince. This company was origionally created for an English 402 group project exploring technical writing in the context of an ethics training program.
- Mock Professional Site
Apotrope Brand Holy Water
Everything we buy is packaged. This packaging is not created by accident, but is the result of market research and social trends. This is of course not true across the board. As you look around you’ll notice there is a hierarchy to packaging, from the plain black & white with basic font of generic products to the bright colors and spectacular presentation of children’s toys. The different approaches to package design set standards that we can reflect upon while creating our own imagery. - Joe Stengel (DTC 332 Prof)
For this project I created: Apotrope Brand Holy Water from the original packaging of an Arrowhead bottle of water. This included modification of the logo, as well as all text and design elements.
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- Product Label
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- Product on Shelf (Pullman Safeway)
Murrow Alumni Interviews
Watch the rest of the videos below…
This series of interviews was conducted under the theme of “Living the Murrow Legacy” and involved talking with a number of WSU alumni who are now working in the media (TV, Radio, Newspaper, Internet, Public Relations, etc). For this project, I designed the flash based web player which displays the videos as well as shot and edited many of the actual interviews.
Cable 8 General Meeting Flyer
This flyer set was created for the Fall 2006 Cable 8 Productions General Meeting. It utilized standardized brand photos to emphasize the tagline “Don’t Just Watch TV, Make it!” This campaign helped lead to the largest new student turnout in recent years.
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- Flyer 1
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- Flyer 2
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- Flyer 3
SCS Alive! Lab Signs
This set of signs, posters, and desktop backgrounds was designed for the Student Computing Services labs during the Alive! 2006 & 2007 summer orientation program. These signs conform to the WSU Graphic Identity Program requiring certain fonts, colors, layout and imagery.
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- Lab Hours
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- Now Open
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- Gaming Flyer
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- Hiring Poster
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- Price List
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- Desktop Background
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- Recycle
Cable 8 Tri-Fold Display & Recruitment Flyer
This tri fold display was designed for Cable 8 Productions. It is made of three 2×4 foot panels and a topper. It was originally produced in preparation for the WSU Seattle Week recruitment event and has been used at numerous other events over the past few years.
Also, attached is a recruitment flyer announcing the availability of applications for the Cable 8 Board of Directors.
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- Tri-Fold Display
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- Board of Directors Flyer
Cougar Apple Crunch
This magazine advertisement was created for the fictional product Cougar Apple Crunch. It was originally designed as part of a Com 295 assignment and utilizes the required imagery, product branding and potential locations for purchase.
