Apotrope Brand Holy Water
Fine Arts 332
Everything we buy is packaged. This packaging is not created by accident, but is the result of market research and social trends. This is of course not true across the board. As you look around you’ll notice there is a hierarchy to packaging, from the plain black & white with basic font of generic products to the bright colors and spectacular presentation of children’s toys. The different approaches to package design set standards that we can reflect upon while creating our own imagery. - Joe Stengel (DTC 332 Prof)
For this project I created: Apotrope Brand Holy Water from the original packaging of an Arrowhead bottle of water. This included modification of the logo, as well as all text and design elements.


