Watchmen Campaign
In anticipation of Warner Brother’s 2009 release of “Watchmen”, NBC.com provided several unique solutions as part of the films extensive marketing campaign. This included a custom micro-site, streaming of the trailer and individual character clips and an extensive on-air integration.
For this campaign I lead the online video efforts, coordinating asset delivery, reformatting the video for web specifications, and overall preparation of seven high-profile clips for distribution.
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- Campaign Homepage
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- Synopsis
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- Dr. Manhattan
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- Silk Spectre II
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- Header
Unfortunatly the site is no longer live as the campaign ended in March 2009.
Day of Days 2008
NBC.com takes you inside Day of Days 2008 with exclusive interviews, sneak peeks and behind-the-scenes footage you can’t see anywhere else! Working as the Lead Producer / Editor for NBC.com’s coverage of this event, our team interviewed most of the Days of our Lives cast, talked with fans, and captured the flavor of the event. Additionally I produced, edited, designed branded graphics, and wrote accompanying copy for the video preview above. Complete coverage of the event can be found on the NBC.com Days of our Lives website.
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- Red Carpet
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- The Crowd
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- Maggie & James
Murrow Marketing Blog
Watch the rest of the videos at: http://www.murrow-blog.com
Produced as an extension of the successful Living the Murrow Legacy videos shot in 2006, this project was designed to promote the Edward R. Murrow School of Communication as a world-class institution to learn the craft of communication. This series of videos was thus produced under the theme of With a Degree from the Murrow School you can go Anywhere! Over the course of 10 days Kate Yeager (’07 Broadcast News) and I traveled to Seattle and then to Los Angeles to interview a number of Murrow alumni working in media. We spoke with them about their WSU experiences, career path, and advice for future students / industry professionals. For this project I acted a the Director and PR Coordinator, including all camera work, lighting, editing and technical coordination.
Live Blog
In addition to the final videos being prepared for the Murrow website and future promotional videos, we maintained a “live-blog” chronicling the road trip, interviews, and adventures along the way. This website (http://www.murrow-blog.com) was very successful with over 5,000 page hits and over 2,000 views of the videos over the 30 day promotional period. Based on the WordPress blogging platform I was able to customize this site under the WSU Identity and provide archives, commenting tools and embedded videos. Additionally we published a video podcast of our trip which is available on the iTunes Music Store as well as several other podcast directories.
Press Releases / News Articles
I was able to coordinate several news articles and press releases promoting the trip. Several of the stories and news releases are linked below:
President Rawlins Tribute
This video was prepared for Washington State University President V. Lane Rawlins retirement party, sponsored by the WSU Foundation. After his seven years of groundbreaking service, the foundation wanted to honor him and in particular one of the programs where he made such a difference… The Cougar Marching Band. During his tenure, President Rawlins helped the band more than double in size and become one most successful programs in the northwest. The video was played in connection with several live elements including the official marching band announcer reading along and several band members playing the cougar fight song. In addition to the retirement party, President Rawlins and several top donors, fundraiser, and staff were presented with a keepsake version of the video with custom case, labels, and menus. Working with the foundation and staff from the communications department, I completed all technical aspects of this project, including, shooting the interviews, editing the video, preparing the DVD menus, and designing all packaging.
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- DVD Case: Front
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- DVD Case: Rear
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- DVD Menu
WSU Student Testimonials
This series of recruitment videos was designed act as an initial contact to high achieving prospective students who might not be considering WSU a one of their college options. These targeted videos were e-mailed to approximately 150,000 high school students based on their field of interest. Working with WSU’s Office of Marketing Communications I taped each of the interviews, edited them down to about one minute each, and provided support as they were encoded in Flash Video.
- Chris Bates - Biochemistry
- Debbie Matthews - Civil Engineering
- John Leraas - Physics
- Kalie Dove-Maguire - Genetics
- Margaret Russo - Public Relations
- Monique Dugaw - Broadcast News
- Wyatt O’Day - Architecture
Murrow Alumni Interviews
Watch the rest of the videos below…
This series of interviews was conducted under the theme of “Living the Murrow Legacy” and involved talking with a number of WSU alumni who are now working in the media (TV, Radio, Newspaper, Internet, Public Relations, etc). For this project, I designed the flash based web player which displays the videos as well as shot and edited many of the actual interviews.
Sound Design - Transport
This final sound project of the semester required the creation of an audio track for a soundless video shot and edited by another fine arts student. I was assigned a video created by Matt Boland in Fall, 2006 in which a student was transported to from his house on Greek Row to the Fine Arts building on campus. His vehicle of choice: a typical household stool. When creating the sound for these visuals, I attempted to consider both the atmospheric and mechanical sounds created by this transportation device.
Edward R. Murrow - A Student’s Perspective
This short video was prepared for the Northwest premiere of Good Night and Good Luck in the Fall of 2005. The tribute was designed to connect the subject of movie with the Murrow School at Washington State University and its students.
Avid / WSU Case Study
This video was prepared for several NAB/BEA 2005 Workshops in Las Vegas. It showcases how WSU students are utilizing Avid technologies in their education and how this knowledge is preparing them for their careers after college. Avid liked the video so much they even posted it on their corporate web site.
Video Underground 2907
This episode of Video Underground was the final show of the 29th season. It featured a performance by the band Apitomee as well as a updated graphics package. For this episode I edited the final show (including cutting together multiple takes of the live performance), designed and implemented the new graphics package and assisted with lighting and setup activities.
Voices: Tape Open
This video and accompanying graphics package was designed for the Fall 2004 season of Voices, a musical and cultural diversity show on Cable 8. It incorporated various green screen video shots, photoshop graphics and motion elements to create a 25 second open which expressed the vision of the show.