NBC App wins Best Mobile Application for Entertainment
At this week’s Mobile Excellence Awards in Los Angeles, the NBC.com team was recognized for its iPad app, winning in the “Best Mobile Application for Entertainment” category. A panel of judges picked the winners based on strategic initiatives and objectives, impact of technology used, creativity, ease of use and reach, execution and proven market success.
“This year’s Mobile Excellence Awards definitely set the bar of excellence, not just for the MEA organization, but as a standard of excellence for the rapid growth of the mobile industry,” said Sarah Miller, CEO of Axis PR and Founder & Chair of Mobile Excellence Awards. “We couldn’t have asked for better partners and sponsors this year. We congratulate all the winners who showed innovation, creativity and most importantly, overall growth and determination to better the future of the industry as a whole. We look forward to continuing to offer a place of recognition and leadership as we approach the 2012 MEAs.”