In anticipation of Warner Brother’s 2009 release of “Watchmen”, NBC.com provided several unique solutions as part of the films extensive marketing campaign. This included a custom micro-site, streaming of the trailer and individual character clips and an extensive on-air integration.
For this campaign I lead the online video efforts, coordinating asset delivery, reformatting the video for web specifications, and overall preparation of seven high-profile clips for distribution.
Unfortunatly the site is no longer live as the campaign ended in March 2009.