Superbowl XLIII

Posted on Feb 14, 2009 in Portfolio, Web

Superbowl XLIII

Watch ALL the commercials online at

For Superbowl XLIII, supported the biggest broadcast in television history (151.6 milltion total viewers) with a microsite covering the flavor-of-the-event including the partiescelebrity interviews and of course the commercials!

Throughout the weeks leading up to the event and on game day, I took the operational lead for ALL of the over 130 video clips posted to the site – including almost 70 on game day alone. This involved setting up initial asset delivery workflows, collecting and entering metadata, deploying assets in real-time on game day and managing the presentation and organization of the content.

Additionally I coordinated the video component of our “Jumbo-Tron” experience, designed to share exclusive video clips (featuring NBC talent) shown in-stadium during the actual game.

Checkout sample videos after the jump or visit for the complete library: