Superbowl XLIII

Posted on Feb 14, 2009 in Portfolio, Web

Superbowl XLIII

Watch ALL the commercials online at NBC.com/super-bowl

For Superbowl XLIII, NBC.com supported the biggest broadcast in television history (151.6 milltion total viewers) with a microsite covering the flavor-of-the-event including the partiescelebrity interviews and of course the commercials!

Throughout the weeks leading up to the event and on game day, I took the operational lead for ALL of the over 130 video clips posted to the site – including almost 70 on game day alone. This involved setting up initial asset delivery workflows, collecting and entering metadata, deploying assets in real-time on game day and managing the presentation and organization of the content.

Additionally I coordinated the video component of our “Jumbo-Tron” experience, designed to share exclusive video clips (featuring NBC talent) shown in-stadium during the actual game.

Checkout sample videos after the jump or visit NBC.com for the complete library: